McCarren Parkhouse
Nestled at the top of Brooklyn’s iconic McCarren Park, Parkhouse is a bar, cafe, and event space that offers a place for New Yorkers to enjoy the pleasures of green space and an abundance of sweet and savory delights to satiate your palette.
We had the pleasure of expanding Parkhouse’s already playful logo, with a newly refined visual style and a collection of illustrations featuring a growing cast of local park regulars. Through a mix of color, illustration style, and typography, the brand began to take shape in all forms of collateral.
From menus and print signage to coffee cups, we made a point of creating a visual system that is flexible enough to adapt to their business’ needs, while keeping consistent and familiar elements across media. In addition to refreshing the visual direction for Parkhouse, we helped extend the newfound ethos to their latest venture, Parkhouse Cafe.
